The world\'s second largest DSLR manufacturer announced an operating profit of $124.8 m, over four times the profit it made in the same period last year. Nikon\'s success came from their shift in focus to the digital SLR market as the low end of the market has become increasingly competitive and often non profitable.
Boosting digital SLR sales has been key to Nikon\'s strategy of shifting away from intense price competition at the low end of the camera market. Digital SLRs yield fatter margins and allow Nikon to leverage its lens technology and long history in film SLRs. [more]
